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The sea sponge; one of the oldest forms of animal life present on our planet today. These ancient creatures have survived millennia because of their simple structure which allows them to adapt and evolve quickly to suit different environments. Sponges and their photosynthesising endosymbionts produce up to three times more oxygen and organic matter than they consume, they filter and purify a huge volume of water every day and make a major contribution to the marine food web and maintenance of reef biodiversity. Worldwide rising ocean temperatures, over-harvesting, dredging fisheries and sewage discharge are putting these unique creatures under threat. We wanted to bring this small but mighty creature into the spotlight, highlighting and raising awareness to its importance in our ocean environment. Our super soft and absorbent, 100% GOTS certified organic beach towel design, was inspired specifically by the glass sea sponge. One side of this towel is soft terry loops, ideal for drying, and the other side is a luxurious plush velour, perfect for relaxing in the sun.